Goal
The coalition has been formed specifically to address the shortfall in resources, lack of media attention, and the so far disappointing civil society involvement in malaria.
The goal of UK CAM is to increase awareness of, and mobilize support for an effective and sustained response to Malaria. By helping partners work together in the developed and developing world, we will broaden the partnership among those shaping the response and bring a new focus to the battle against this deadly disease. Crucial to our success will be increased awareness, education efforts and mobilisation of key decision-makers and influencers.